# LeadGenius is a critical partner in making our LATAM sales efforts extremely successful. Ricardo Martinez \| Director, Sales Strategy LATAM ## Our Values 30% increase in pipeline coverage 2x more booked meetings Faster deal cycles with full buying committee visibility Improved accuracy across CRM and outreach ## WHAT WE DID PayPal needed to understand its e-commerce merchant TAM in Latin America to help drive its ABS strategy in this new market. Once identified, PayPal wished to prioritize accounts based on potential value, then enrich with key decision makers. LeadGenius data teams based in LATAM analyzed target regions and prioritize target merchants by revenue potential, GPV and other custom data points defined by PayPal. Decision makers and full buying committees were sourced with complete contact and location details, empowering sales reps to spend more time selling & closing. ## THE RESULT - 100% sales focus on verified and prioritized target merchants - $3M in opportunities in the first 90 days - 220% of quota in Brazil in first year # Results & Impact Stats # "You’ve made the sellers very happy, which makes me very happy." Global Director, Account Based GTM Strategies (ABM/ABX) 4,521 Records delivered 35% of contacts identified as left the account Increase upsell and cross sell opportunities # "Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk." Commercial Data Business Director 2x Increase in Bookings. Accounts with Insights identified were 2x more likely to become a customer Significant Month-to-Month Spend. Accounts with Insights identified spent more than those without Significantly Lower Risk. Accounts with Insights identified were significantly less likely to default over time # "We've used multiple tools & I've never found anyone as good as LeadGenius. Drive results by targeting competitors & reactivating inactive accounts. Learn more!!" Global New Business Lead Accelerated sales pipeline. New logos were closed as quickly as 14 days of data deliveries Increased coverage. High value target accounts were enriched with key personas that were previously missing. 190x ROI. Effective sales strategies supplemented with bespoke data leading to massive pipeline growth. # 400+ Customers # 42 Countries # 3Billion+ Data Record Served # Ready to Find the Contacts That Matter? Get precise, compliant, and on-demand contact data—tailored to your business needs. Qualified Genie AI Sales Assistant Speak now Book a Demo Ask Genie