# "Without LeadGenius our direct mail campaigns would have landed flat on their face." Steven Wadsworth, Principal Sales Data Analyst ## Our Values 30% increase in pipeline coverage 2x more booked meetings Faster deal cycles with full buying committee visibility Improved accuracy across CRM and outreach ## **WHAT WE DID** Paycor’s direct mail campaigns were inefficient and expensive with bulk contact data that resulted in a 75% deliverability rate. Managing the direct mail program was time consuming and failed to deliver an increase in sales pipeline. LeadGenius found and verified each contact, reviewing 15,000 contacts and updating over 55,000 data points, determining job changes and office address location even when the contact worked remotely. ## **THE RESULT** - 95% successful delivery rate - 209% sales opportunity generation - $160K+ saved in return shipping/restocking ## Results & Impact Stats # "You’ve made the sellers very happy, which makes me very happy." Global Director, Account Based GTM Strategies (ABM/ABX) 4,521 Records delivered 35% of contacts identified as left the account Increase upsell and cross sell opportunities # "Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk." Commercial Data Business Director 2x Increase in Bookings. Accounts with Insights identified were 2x more likely to become a customer Significant Month-to-Month Spend. Accounts with Insights identified spent more than those without Significantly Lower Risk. Accounts with Insights identified were significantly less likely to default over time # 400+ Customers # 42 Countries # 3Billion+ Data Record Served