# “We spent 18 months generating MQLs and got 20 meetings. We spent 30 days with LeadGenius and got 95 qualified leads and 6 customers. That says it all.” Head of ABM and Business Development ## Our Values ### Key Metrics - 30% increase in pipeline coverage - 2x more booked meetings - Faster deal cycles with full buying committee visibility - Improved accuracy across CRM and outreach ### The Problem: High Volume, Low Yield A Microsoft Dynamics 365 Partner had spent 18 months generating **over 1,200 MQLs** through webinars, whitepapers, and in-house outbound. But despite the volume, the results were disappointing: - **Fewer than 20 meetings booked** - No clear buyer signals or verified contact roles - Reps left to do their own research, killing productivity They were sitting on a sea of top-of-funnel data, but none of it was turning into real conversations. ### The Pivot: Investing Microsoft Co-op Funds in Contact Activation Instead of continuing with the same motion, the partner **redirected $19,000 in Microsoft Co-op Funds** into a **LeadGenius Contact Activation campaign**—a performance-based lead generation program designed to turn content and account lists into actual conversations. **Campaign Objectives:** - Activate dormant accounts from CloudAscent MALs - Identify real Dynamics 365 decision-makers by title and function - Use the partner’s existing content as bait (guides, case studies, white papers) - Validate interest with live outbound calling, custom questions on forms fills, etc. ### The Results Within 30 days, LeadGenius delivered: - **95 fully qualified Leads (MLs, MILs, MQILs, SLs)** - Each SL verified through: - A content download - 3 custom qualification questions - **Live-call confirmation** with a decision-maker or budget holder - Leads included verified titles, firmographics, and solution interest - 11 Opportunities worth $640,000 in pipeline created within 60 days of launch Most importantly, **every dollar of the $19,000 investment was eligible for reimbursement** via Microsoft’s co-op claims process. ### Why This Worked (And Why ZoomInfo Didn’t) Most data vendors provide stale contact info or generic enrichment. That wasn’t enough. LeadGenius delivered: - **Verified contacts, not just accounts** — including titles like Director of Business Applications, Head of IT, and Practice Leaders - **Multi-layer qualification** — combining firmographic filters, tech installs, and live interest signals - **Rapid lead activation** — with daily lead delivery and full CRM integration ### How Microsoft Co-op Made This Free This campaign was: - Built on Microsoft’s approved CloudAscent MALs - Executed with approved co-op claim documentation - Fully reimbursed within the partner's existing co-op allocation The result? A pipeline-generating campaign with **zero net cost** to the partner. ## Results & Impact Stats # "You’ve made the sellers very happy, which makes me very happy." Global Director, Account Based GTM Strategies (ABM/ABX) - 4,521 Records delivered - 35% of contacts identified as having left the account - Increase in upsell and cross-sell opportunities #