# "Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk." Commercial Data Business Director ## Our Values - **30%** increase in pipeline coverage - **2x** more booked meetings - **Faster** deal cycles with full buying committee visibility - **Improved** accuracy across CRM and outreach ## WHAT WE DID The Central Business Management team at this Fortune 500 commercial bank was interested in finding a solution to address four potential value drivers for the business: - Provide more predictive information on when a given business may need credit - Allow GTM teams to instantly form a deeper connection with these business and their leaders by having “insider” knowledge at their fingertips - Complement existing risk models to help identify delinquency risk - For existing customers, predict changes in performance ## **THE RESULTS** - **2x Increase in Bookings.** Accounts with Insights identified were 2x more likely to become a customer. - **Significant Month-to-Month Spend.** Accounts with Insights identified spent more than those without. - **Significantly Lower Risk.** Accounts with Insights identified were significantly less likely to default over time. ### Client’s Results # Results & Impact Stats # "You’ve made the sellers very happy, which makes me very happy." Global Director, Account Based GTM Strategies (ABM/ABX) - **4,521 Records delivered** - **35% of contacts identified as left the account** - Increase upsell and cross-sell opportunities