"Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk."

Commercial Data Business Director

Our Values

• 30% increase in pipeline coverage
• 2x more booked meetings
• Faster deal cycles with full buying committee visibility
• Improved accuracy across CRM and outreach

WHAT WE DID

The Central Business Management team at this Fortune 500 commercial bank was interested in finding a solution to address four potential value drivers for the business:

• Provide more predictive information on when a given business may need credit
• Allow GTM teams to instantly form a deeper connection with these business and their leaders by having “insider” knowledge at their fingertips
• Complement existing risk models to help identify delinquency risk
• For existing customers, predict changes in performance

THE RESULTS

• 2x Increase in Bookings. Accounts with Insights identified were 2x more likely to become a customer.
• Significant Month-to-Month Spend. Accounts with Insights identified spent more than those without.
• Significantly Lower Risk. Accounts with Insights identified were significantly less likely to default over time.

Client’s Results

Results & Impact Stats

"You’ve made the sellers very happy, which makes me very happy."

Global Director, Account Based GTM Strategies (ABM/ABX)

• 4,521 Records delivered
• 35% of contacts identified as left the account
• Increase upsell and cross-sell opportunities